H&M Conscious Exclusive 2017

Last week I was invited to preview the 2017 Conscious Exclusive collection at Hong Kong H&M showroom.  This is a collection I eager to see every year.  It successfully carries out the soul of sustainability through beautiful and elegant outfits for special occasions.  This year, every piece from the collection is made from sustainable materials, including BIONIC®, which is a polyester made of plastic recycled from shoreline wastes.  To match with the theme, pictures of beaches and seashores were found at the showroom, with beautiful flowers and the fishnet bags made entirely from recycled shoreline waste.






This collection will be available at around 160 H&M stores worldwide as well as online hm.com from 20 April 2017.
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Find me on Instagram: @sweetjessc

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