Last week I was invited to preview the 2017 Conscious Exclusive collection at Hong Kong H&M showroom. This is a collection I eager to see every year. It successfully carries out the soul of sustainability through beautiful and elegant outfits for special occasions. This year, every piece from the collection is made from sustainable materials, including BIONIC®, which is a polyester made of plastic recycled from shoreline wastes. To match with the theme, pictures of beaches and seashores were found at the showroom, with beautiful flowers and the fishnet bags made entirely from recycled shoreline waste.
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Lace, sequins, oil paintings…and Le Louvre inspired showroom brought me even more feelings of romance and art when I was at the H&M 2016 Conscious Exclusive preview. I think this year H&M has played a beautiful magic trick on sustainable fashion through its Conscious line. We saw a lot of artistic and elegant designs and found it quite difficult to imagine they are made out of recycled materials.
I enjoyed the preview as much as the organic snack corner :) but the last surprise was the activity co-organised by Redress presenting sustainable fashion designer Angus Tsui’s works – bracelet and denim pouch up-cycled from the past season and unwanted garments which brings the same mission as H&M, to reduce waste in the fashion industry.
Thank you Bonnie and the H&M team for having me again in Hong Kong. Until next time sweeties!