13 Jan – 10 Feb, 2018
PMQ , central, Hong Kong
Last week I was invited to preview the 2017 Conscious Exclusive collection at Hong Kong H&M showroom. This is a collection I eager to see every year. It successfully carries out the soul of sustainability through beautiful and elegant outfits for special occasions. This year, every piece from the collection is made from sustainable materials, including BIONIC®, which is a polyester made of plastic recycled from shoreline wastes. To match with the theme, pictures of beaches and seashores were found at the showroom, with beautiful flowers and the fishnet bags made entirely from recycled shoreline waste.
Find me on Instagram: @sweetjessc
H&M is going to show the studio Spring Summer collection in ‘SEE NOW, BUY NOW’ mode at the fashion show in Paris on 1 March. For people in Hong Kong and Macau this collection will be instantly shopable on 2 March at the following stores:
Canton Road, Tsim Sha Tsui
Fashion Walk, Causeway Bay
Gala Place, Mong Kok
“This is a collection about love, a positive message of hope and optimism. Knowledge of the past mixed with the energy of today creates a path to a new future,” says Pernilla Wohlfart, H&M’s design and creative director.